40 ChatGPT Prompts for Website Copywriting
40 ChatGPT Prompts for Website Copywriting FOR 2026 You know that feeling when you open a fresh Google Doc, ready to revolutionize your digital presence, only to find yourself paralyzed by the blinking vertical line? It’s a specific kind of exhaustion. You understand your business better than anyone, yet translating that passion into words that actually make people click feels like solving a Rubik’s cube in the dark.
Whether you are a solo founder or a marketing lead, the pressure to produce high-converting copy is relentless. But the landscape has shifted. You no longer have to carry the burden of the “first draft” alone. By leveraging these 40 ChatGPT prompts for website copywriting, you can bridge the gap between “I don’t know what to say” and a high-performing website that works for you around the clock.
The New Era of AI-Assisted Persuasion
40 ChatGPT Prompts for Website Copywriting
Using AI for copywriting isn’t about letting a machine take the wheel; it’s about upgrading your engine. The most successful brands today use generative AI as a sophisticated sounding board. The trick isn’t just asking “write a headline,” but providing the right constraints to ensure the output sounds like a human—specifically, your human.
To bypass that robotic, “uncanny valley” feel often associated with AI, you must treat your prompts like a creative brief. The more context you provide regarding your audience’s pain points, the more the output will resonate on an emotional level.
1. The “Hero” Prompts: Winning the First Five Seconds
40 ChatGPT Prompts for Website Copywriting
Your homepage header is the most expensive real estate on your site. If it doesn’t land in five seconds, the visitor is gone.
Prompt 1 (The Big Promise): “Act as a direct-response copywriter. Write 5 variations of a hero headline for a [service/product] that promises [primary benefit] to [target audience]. Avoid clichés and focus on a bold, unique claim.”
Prompt 2 (The PAS Framework): “Use the Problem-Agitation-Solution framework to write a sub-headline that addresses [specific pain point] and introduces [product] as the bridge to relief.”
Prompt 3 (The Minimalist): “Summarize my brand’s value proposition in under 10 words for a mobile-first audience.”
Prompt 4 (The Objection Crusher): “Write a hero headline that immediately calls out the biggest reason people don’t buy [product type] and explains why we are different.”
Prompt 5 (The Curiosity Gap): “Create a headline that asks a provocative question related to [industry problem], making the reader want to scroll to find the answer.”
2. Service Pages: From Features to Benefits
Most businesses make the mistake of listing what they do instead of what they deliver. These prompts help you flip the script.
Prompt 6 (The Transformation): “Write a service description for [Service Name]. Instead of listing features, describe the ‘Before’ state of the customer and the ‘After’ state once they’ve worked with us.”
Prompt 7 (The Process): “Break down our [Service] into 3 easy-to-digest steps. Use action verbs and focus on how each step reduces the client’s effort.”
Prompt 8 (The Specialist): “Rewrite this service description for a high-level executive who has no time for fluff. Focus on ROI and efficiency.”
Prompt 9 (The Analogy): “Explain [complex technical service] using a simple analogy that a 10-year-old would understand, without sounding patronizing.”
Prompt 10 (The Comparison): “Write a section titled ‘Why Choose Us’ that highlights the gaps left by traditional [competitor type] and how our [Service] fills them.”
3. The Ingredient List: Crafting the Perfect Prompt
To get the most out of these 40 ChatGPT prompts for website copywriting, you need to understand the “ingredients” that make a prompt move the needle.
| Ingredient | Why It Matters | Example Context |
| Persona | Sets the linguistic style and expertise. | “Act as a conversion specialist.” |
| Context | Prevents generic, “fluffy” AI responses. | “My audience is 35+ year old mothers.” |
| Negative Constraints | Keeps the AI from using overused buzzwords. | “Do not use the word ‘revolutionary’.” |
| Data Points | Adds credibility and social proof. | “Mention our 98% satisfaction rate.” |
4. Product Descriptions That Move Inventory
E-commerce copy needs to be both evocative and functional. You want the reader to “feel” the product through the screen.
Prompt 11 (The Sensory Experience): “Describe [Product] using sensory language. How does it feel, look, and improve the user’s daily environment?”
Prompt 12 (The Bulleted Benefit): “Turn this list of technical specifications into 5 benefit-driven bullet points.”
Prompt 13 (The Storyteller): “Write a 100-word product description that tells a story of a customer using [Product] to solve [Problem].”
Prompt 14 (The FAQ Generator): “Predict 5 questions a skeptical buyer would ask about [Product] and write concise, reassuring answers.”
Prompt 15 (The Upsell): “Write a ‘Complete the Set’ blurb that explains why [Product A] works perfectly with [Product B].”
5. Building Authority: About Us and Mission Pages
“About Us” pages are often the second most visited page on a site. Use these prompts to stop being a faceless corporation.
Prompt 16 (The Origin Story): “Write a founding story for [Company] based on the idea that we were tired of [Industry Frustration]. Make it vulnerable and relatable.”
Prompt 17 (The Values): “Create a list of 4 core company values. For each value, write one sentence explaining how it benefits the customer, not the company.”
Prompt 18 (The Team): “Write a team bio for [Name] that balances professional expertise with a fun, humanizing fact.”
Prompt 19 (The Mission): “Draft a mission statement that focuses on the long-term impact we want to have on the [Industry] world.”
Prompt 20 (The Manifesto): “Write a ‘We Believe’ section that takes a stand against common bad practices in our industry.”
6. SEO and Strategic Micro-Copy
SEO isn’t just about keywords; it’s about intent. These prompts ensure Google—and your users—know exactly what you’re about.
Prompt 21 (Meta Descriptions): “Write 3 meta descriptions for [Page Title] under 155 characters. Include the keyword [Keyword] and a clear call to action.”
Prompt 22 (The Listicle Intro): “Write an engaging intro for a blog post titled [Title]. Use a surprising statistic to hook the reader.”
Prompt 23 (The Internal Link): “Write a transition sentence that naturally leads a reader from a discussion about [Topic A] to our service page for [Topic B].”
Prompt 24 (The Semantic Map): “Provide a list of 10 LSI (Latent Semantic Indexing) keywords related to [Main Keyword] that I should include in my website copy.”
Prompt 25 (The Alt Text): “Write descriptive alt-text for an image showing [Description of Image] that incorporates the keyword [Keyword].”
7. Polishing and Humanizing the Output
40 ChatGPT Prompts for Website Copywriting
This is the most critical stage. Never copy-paste directly. Use these prompts to refine the “AI-ness” out of the draft.
Prompt 26 (The Tone Shift): “Rewrite this paragraph to be more [witty/edgy/empathetic]. Use shorter sentences.”
Prompt 27 (The Jargon Remover): “Scan this text for industry jargon. Replace it with plain English that anyone can understand.”
Prompt 28 (The Punchiness Edit): “Edit this landing page copy to remove unnecessary adjectives and adverbs. Make it punchy and direct.”
Prompt 29 (The Rhythm Check): “Vary the sentence length in this section to create a more natural, conversational reading flow.”
Prompt 30 (The Call to Action): “Give me 10 variations of a CTA button for [Goal] that are higher-stakes than ‘Submit’ or ‘Learn More’.”
8. 10 Bonus Prompts for the “Closing”
Prompt 31: Write a 2-sentence testimonial placeholder that prompts a client for the specific info we need.
Prompt 32: Create a ‘Privacy Policy’ summary that doesn’t sound like a lawyer wrote it.
Prompt 33: Draft a ‘Contact Us’ success message that keeps the momentum going.
Prompt 34: Write a 404 Error page that is funny and redirects users to the homepage.
Prompt 35: Create a newsletter sign-up ‘tease’ that promises a specific weekly value.
Prompt 36: Write a lead magnet headline for a free PDF.
Prompt 37: Draft a ‘Price Increase’ notice that emphasizes added value.
Prompt 38: Write a ‘Welcome’ email sequence outline based on website copy themes.
Prompt 39: Create social media snippets to promote the new website launch.
Prompt 40: Summarize the entire website’s core message into a 30-second “elevator pitch.”
FAQ: 40 ChatGPT Prompts for Website Copywriting
Will using these 40 ChatGPT prompts for website copywriting hurt my SEO?
No, as long as you prioritize the user experience. Google’s algorithm is designed to rank content that provides value. If you use these prompts to generate helpful, accurate, and readable content, your SEO will likely improve because your engagement metrics (time on site, click-through rate) will rise.
How do I make the copy sound less like a robot?
The “secret” is in the editing. Use the refinement prompts (26-30) to change sentence structures and add personal anecdotes. AI is great at logic, but you are the expert on emotion. Inject your own stories into the framework the AI provides.
Can these prompts work for any industry?
Yes. The beauty of 40 ChatGPT prompts for website copywriting is that they are framework-based. Whether you are selling SaaS software or handmade pottery, the psychology of a “Hero Section” or a “Call to Action” remains the same.
Take the Next Step
Your website is a living breathing entity, not a static brochure. With these 40 ChatGPT prompts for website copywriting, you have the toolkit to keep your messaging fresh, relevant, and highly persuasive.
Are you ready to see what these prompts can do for your specific brand? Choose one section of your website that feels “stale” right now—maybe your About page or a specific product description—and try one of the prompts above.
Would you like me to help you customize one of these prompts for your specific industry right now? Let’s get to work!
